How does the world see you? Much more beautifully than you think.
Dove recently released the newest installment if their now famed Real Beauty campaign.
The tagline of the campaign, “You are more beautiful than you think,” demonstrates the disparity between a woman’s self-image and a stranger’s perception, playing on the common saying, “You are your own worst critic.”
Created by Ogilvy Brazil, FBI-trained artist Gil Zamora, a forensic expert who has sketched more than 3,000 eye witness reports, first drew portraits of seven women of different ages and backgrounds according to their own description, followed by sketches of those same women according to strangers who had just met them on the same day.
As women we have grown up with a standard of beauty as defined by fashion magazines and television. We have analyzed and ‘fixed’ things perceived to be not right. We have camouflaged, highlighted, dyed, shadowed, lasered, filled, plumped etc….. If asked to describe our looks we would likely offer a list of ‘imperfections’ before offering what we perceive to be our ‘best features’. As with everything in life the eyes through which we each see define our truth. The Dove campaign touches the deepest of emotions and provides much food for thought.
It clearly shows how the world perceives beauty and encourages us to do same.